Brand assets
Official Bidali logos, colours and usage guidelines for press, partners and anyone telling our story.
Logos
Logo and glyph
Use the inverted versions on dark backgrounds. Download as SVG for print and web, or PNG for slides and documents.
Logo, inverted
Glyph, inverted
Colour
Brand colours
Click the copy button to grab a hex value.
Primary indigo
Primary actions and links
HEX#4B4DF1
RGB75, 77, 241
Accent pink
Accents and gradients
HEX#E4517F
RGB228, 81, 127
Yellow
Highlights
HEX#F4F389
RGB244, 243, 137
Dark slate
Text on light surfaces
HEX#4C4C71
RGB76, 76, 113
Subtle
Secondary text
HEX#8282A1
RGB130, 130, 161
Danger
Errors
HEX#EB3449
RGB235, 52, 73
Info
Information
HEX#32C5FF
RGB50, 197, 255
Success
Confirmations
HEX#2DD8A4
RGB45, 216, 164
Warning
Cautions
HEX#F2C94C
RGB242, 201, 76
Brand gradient
Pink to indigo, for hero surfaces and buttons
linear-gradient(135deg, #E4517F 0%, #E35180 62.8%, #4B4DF1 100%)Soft gradient
A quieter wash for backgrounds
linear-gradient(115deg, #FBE0E8 0%, #ECE6F8 45%, #ECEEF3 100%)Logo usage
Dos and don’ts
Give it room
Keep clear space around the logo equal to the height of the glyph on every side.
Keep it legible
Use the logo at 96 px wide or larger on screen, and the glyph at 24 px or larger.
Do not recolour
Use the supplied colours only. Do not tint, outline or add effects.
Do not rotate or stretch
Keep the logo upright and in its original proportions.
Do not pair with payment logos
Do not place the logo beside third-party payment logos in a way that implies an endorsement.
Saying and writing Bidali
Capitalise it
Write “Bidali” with a capital B, never “BIDALI” or “bidali” at the start of a sentence.
Pronounced bee-DAH-lee
Three syllables, with the stress on the second: bee-DAH-lee.
Typography
Switzer
Switzer is our typeface across the site and product. Use regular for body text and semibold for headlines.
Switzer
Gift cards from 4,700+ brands in 150+ countries
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Downloads
Get the files
Download the vector files directly. A full brand kit is coming soon.
Need something else? Email hello@bidali.com.